Case Study
Unifying Commerce for United Appliances: Scaling U.S. Retail and Wholesale Operations with Zoku
This case study looks at how United Appliances, a fast-growing HVAC distributor, launched its U.S. operations using Zoku’s Point of Sale and Inventory Management SuiteApps—leveraging Zoku’s powerful B2B and retail capabilities to support both counter sales and wholesale contractor relationships.
Zoku is a unified commerce platform built for Oracle NetSuite, designed to help businesses manage their entire sales, inventory, and customer lifecycle in one system. By unifying point of sale, wholesale ordering, inventory control, and customer data directly within NetSuite, Zoku eliminates the need for fragmented tools or external integrations—delivering real-time visibility and control across channels and teams.
United Appliances has deep roots in Latin America through its parent company, Dragon Trade International, the exclusive strategic partner of GREE in Mexico since 2014. Dragon Trade operates a large-scale distribution network, supports over 20,000 sales points nationwide, and manages extensive inventory volumes to ensure fast delivery across the country. Building on this foundation, United Appliances recently entered the U.S. market with its first UA store in National City, California, focused on delivering high-efficiency HVAC systems to licensed contractors and retail customers. Visit at www.uastore.com.
Through its relationship with GREE, one of the world’s largest and most recognized manufacturers of air conditioning systems across residential and commercial markets, United Appliances brings proven HVAC technology to the U.S. under its own growing UA brand.
“Zoku gives us the foundation to scale. It’s 100% NetSuite-native and handles both retail and wholesale workflows—including pricing, taxes, and inventory—with no need for external systems. Their team truly understands distribution and has been hands-on and responsive every step of the way.”
Jose Muniz, IT Director, United Appliances
Unified Operations from Day One
United Appliances selected Zoku’s Built for NetSuite-certified POS and Inventory SuiteApps to launch its U.S. operations with full control, speed, and scalability—eliminating the need for any third-party systems or connectors. The company needed a platform that could handle both in-store retail sales and high-volume wholesale transactions, and Zoku delivered that from day one.
Key Capabilities Delivered
“For any distributor serious about growing on NetSuite, Zoku is the platform to choose. It delivers operational control, scalability, and real-time visibility—all backed by a team that gets what wholesale businesses need.”
— Jose Muniz, IT Director, United Appliances
Looking Ahead
With its U.S. UA STORE now running on Zoku, United Appliances is preparing for multi-location growth and regional expansion. The team is also evaluating Zoku Engage—Zoku’s solution for tablets—which empowers store associates to fully service customers on the floor by checking inventory, providing product recommendations, creating quotes, and completing transactions, all without returning to the counter.
Zoku also enables United Appliances to manage the full B2B quotation lifecycle—from drafting and approval to order conversion—entirely within NetSuite. Sales associates benefit from flexible pricing tools, allowing them to respond to customer needs in real time while staying within pricing and margin rules.
Zoku’s native integration, wholesale-focused capabilities, and proven scalability make it a core part of United Appliances’ U.S. strategy—and a model for other distributors entering new markets.